Tata Starbucks, a joint venture between Tata Global Beverages and Starbucks Coffee Company has opened it’s first store in Hyderabad. After the launch in Chennai, the land of the filter Coffee, Tata Starbucks goes operational in it’s sixth city and 58th outlet in the land of the Irani and Dum ka Chai. The hype, the frenzy leading up till the launch has been crazy.
The location was kept under wraps until the invites were sent out to a few selected people and bloggers. The online food forums were all abuzz, the comments featured that one word “Starbucks” in most of the conversations before the sign boards started to pop up over the city.
The store is done up artistically beautiful neo-urban décor using the simplest of conceptual design. The store blends coffee with art in it’s elegant hand-polished woodwork. Being India’s first all natural-light store, it feels spacious with it’s two floor seating design.
Going by it’s culture of amalgamating local heritage in their designs, Starbucks Hyderabad has wooden pearl hangings decorating the corners exhibiting that deft touch of the regionally inspired culture and furniture. The spacious and comfortable seating inside gives a break from the clamor of the traffic outside and the patio seating, creating a relaxed atmosphere for setting up the perfect conversations over coffee.
The customary ribbon cutting done, people were ushered in with greetings of “Welcome to Starbucks Hyderabad”. The guests were given shots of the most popular coffees on the menu, while you could go over to the counter to order your choice or drinks and eats. A coffee tasting and brewing station was set up on the balcony upstairs for the invitees to understand the nuances of freshly brewed coffee.
Ordering at Starbucks, you can choose between your Short/Tall/Grande/Venti coffee mug sizes. You are also given a choice between regular, nonfat and soy milk to get the perfect drink blended as per your preference.
The Java Chip was our favorite Frappuccino of the day. The bittersweet Mocha Sauce with the delicate layer of chocolate chips and the coffee was the perfect brew of the evening. The green tea lovers can enjoy the much loved Green tea latte that is TATA TAZO tea special offered to the Indian Market.
The best of the lot in the non-vegetarian food section was the Double Meat Club Sandwich, a humongous roasted lamb, chicken and sausages in parmesan tomato bread sandwich. It was cheesy and exquisitely filling with every bite.
Vegetarians fret not, there is a lot options here at the Starbucks food counter. The Hummus and Pita Bread platter is the outstanding among all things vegetarian and is also completely vegan.
As the evening progressed, people relaxed with a cuppa chatting up with friends soaking in the perfect Starbucks setup. The top 20 winners from the warmuptostarbucks.in campaign were gifted with reward membership cards. The swanky Starbucks store, the first of many, as it sets it’s expansion plans in the city of the Nizams is sure going to be the new rage in town.